One of the best methods to generate income from your Shopify store without selling a single product is through Google AdSense.
Yes, that’s correct.
You do not have to sell anything to generate revenue from your Shopify store.
Through Google AdSense, you are just adding an extra income to your pockets by placing ads on your website.
It does not cost you anything, and Google’s ads aren’t even that invasive.
You can control where and how they show or even leave them to run automatically.
To add AdSense to Shopify, you must first get approved for a Google AdSense account, then only you can add the code to your Shopify Store.
AdSense acceptance is also simple if you have a good website with quality content, along with pages required for approval.
It may be hard to get approved for AdSense if you straightaway request without adding any content to your website.
By adding content, I mean including blog posts.
In this article, I’ll walk you through the process of adding AdSense to your Shopify store and getting it approved without any hassle.
In addition, I will discuss Google AdSense’s benefits and drawbacks so that you can decide whether you need it or not.
Firstly, let’s learn more about Google AdSense.
What is Google AdSense?
There are several methods for monetizing your website traffic, and the majority of them involve promoting third-party products or services to your website users.
Nowadays, there are plenty of ad networks, but the most prominent is Google AdSense.
Google AdSense is an advertising network that enables website owners to monetize their sites.
It displays contextually relevant Google advertisements that generate ad revenue based on clicks or impressions.
Google launched this ad network in 2003, and it is now the most popular advertising program on the Internet.
It provides an opportunity for site owners to monetize their visitors.
How does AdSense work?
Google must first approve your website.
Google does not provide its approval metrics.
However, if your site contains original content and adheres to AdSense’s standards, you are eligible to apply.
To participate in the program, you must be at least 18 years old.
Once you get approved, you may arrange for advertisements to display on your website.
You have control over which sorts of advertising can run and where they show on the page.
However, the ads that appear on your site bid for the right to be there.
AdSense allows its advertisers to compete for space based on your content.
It also measures the likelihood of users clicking on their advertisements.
The latter is determined by Google using the advertiser’s “quality score.”
There are two variables at work here.
The click-through rate, or CTR, is one example.
CTR is the proportion of your site’s visitors that Google believes will click on advertising.
The other is a collection of what Google refers to as “factors impacting the quality of the user experience from viewing the ad.”
Google does tell us about it.
But the relevancy of the ad and the landing page experience is an important metric.
How Much Can You Earn With AdSense?
Google charges advertisers based on the number of ad clicks. Publishers receive 68% of all clicks (or 51 percent for AdSense for search).
Your commission is highly dependent on the competition and CPC of the particular niche.
Commissions per click might range from $0.20 and $15.
The majority of niches pay publishers less than $3 per click.
Some niches, on the other hand, can be highly profitable.
Also, your earnings are dependent on the amount of quality traffic that your website drives.
Low traffic is not a big problem if the traffic is laser targeted.
There are many other high-paying alternative ad networks that pay well even for a low-traffic blog.
Now that you know what Google AdSense is.
Let’s find out whether or not you can use AdSense on your Shopify store.
Can You Use AdSense On Shopify?
Yes, you can. But I would recommend you should not.
By placing Google Ads on your website, you are forwarding the traffic that came looking for a product that you sell.
Think of it like this.
You are a Yoga mat seller, and you write content about Yoga mats to drive organic traffic to your website.
The main goal for the article is to drive traffic then convert that traffic to leads that will ultimately purchase a yoga mat from your store.
But, when you place ads on your Shopify store website, things can turn differently.
There is a possibility of another Yoga mat seller bidding for ad space that will take away your lead to their website.
Your potential customers will be their customers.
They will be making more while you make pennies out of ad clicks.
So, it is a good idea not to use any ads in your store.
But, if you still want to use ads on your store.
It is best to place ad code manually only on informational articles i.e. that do not lead traffic to purchase anything from your store.
Do not run auto ads. If you run auto ads on your store, you have no control over what ads to show and what not.
Now that you are definite about adding AdSense to the Shopify store. Let’s learn how you can do so.
How Do I Get Google AdSense Approval Through Shopify?
To use AdSense with Shopify, you must first get approval, which can take up to 24 hours in some cases.
Furthermore, not all websites get approved since they lack a few features in their applications, such as privacy policies, contact pages, or use plagiarised content.
However, if you take some firm measures, you can receive approval without any problems, and it may happen sooner than you expect.
So, if you prepare your site well before applying, you may avoid rejection or the need to re-apply.
You will be on the right track if you take the following five fundamental steps:
#1 Set Up A Google Account
Make sure to set up a Google account with a Gmail address. Because we’re dealing with Google AdSense, so it’s better to have everything in sync.
#2 Make a Good Website
Make sure your website has contact information and a privacy page.
Also, make sure that your website has original content.
The quality of your content is crucial in this process since it impacts your SERP rankings.
#3 Apply for the Google AdSense Program Officially
To begin, submit an application form to Google AdSense and fill out basic information about your website, such as its name and URL.
#4 Provide Required Information
After completing the form, provide Google with basic information such as the business and contact name, phone number, postal and email address.
Then you’ll have to wait for Google to validate your phone number and email address.
Ensure to enter the correct phone number and email address since errors might delay your account from being approved.
#5 Place Ads on Your Website
If you followed the approval procedure sincerely, you are then allowed to place an ad code until the verification steps are completed.
So, for the time being, you may place ad code on your website while Google constantly monitors you.
If you follow all of the criteria, you will be approved and given a pin by Google through email.
How To Add AdSense To Shopify?
Now let us add AdSense to your Shopify website. Follow these steps to do so.
Step #1: Create a Google AdSense Account
As explained above, the first step is to sign up for a Google AdSense and get approved.
You will have to agree to the Google AdSense Terms & Conditions and Program Policies to display ads on your web store.
Step #2: Copy and Paste AdSense Verification Code
Once you finalize the signup process, it is needed to place the Google AdSense verification code in the header section of your website.
To do so, copy the code from the AdSense account and paste the code into your Shopify website’s header template.
Step #3: Place Ad Unit Code
To add AdSense ads on your site, you are required to paste ad unit codes to the places where you want to display the ads.
Go to the ‘My Ads’ section in your AdSense account.
Click on the ‘Content’ and ‘Ad Units’ tab.
Select and create a ‘New Ad Unit’.
Customize the ad unit by giving it a name and size.
Choose the type of ad you want to display i.e. a simple text or an eye-catching display ad.
Once finished, click on save to get the ad code.
Now paste the ad unit code into the areas of your site where you want to display the ads.
Final Thoughts on Adding Google AdSense to Shopify
However, there are a few drawbacks to employing Google AdSense on your website, whether on Shopify or another platform.
The first and most significant reason is that if you do have a physical store, such advertising may induce clients to abandon your website by clicking on one of them.
You get compensated for the ad click, but you will most likely lose the customer if he purchases the product from another site.
Having an internet business entails selling your items and reaching out to as many potential consumers as possible.
It is unprofessional to display ads for other products alongside your own.
However, if your website is primarily focused on blogging or other forms of content, this will be your exclusive source of money.